The home page went through many variations as the FountainView progressed. The website launched with a single static architectural rendering of the FountainView in Lincoln Square. As progress continued on the project the main image became a dynamic fade and dissolve slideshow. Once construction was complete Swartwerk Medias Design shot interior and exterior photography for the final slideshow. In 2009 the FountainView was awarded with The Chicago Association of REALTORS® Good Neighbor Award. This badge was then overlaid upon the slideshow's upper left corner.