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Services at Swartwerk Media Design
Today, a website is as essential for conducting business as a phone number. Businesses with a positive online presence—whether large or small—have the opportunity to potentially reach thousands of new customers on a daily basis. Swartwerk Media Design offers a variety of services to help clients of all levels of knowledge navigate this challenging environment and benefit from the advantages that a website offers. What you invest in an effective website can come back in business many times over. |
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Website Design
First impressions on the web are everything. A clean, appropriate, and functional website draws customers who understand your business and want to establish a relationship. On the other hand, unprofessional, malfunctioning websites can lead to lost business and negative perceptions, even for established products and services. Swartwerk Media Design helps you effectively position your brand through your website. The user experience you offer on the web should align with the personality of your business and brand. We develop custom solutions from concept to completion that incorporate the right aesthetics, usability, and value to attract your target audience.
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Website Consulting
Businesses often face vital decisions about their online marketing plans. What is the best, most cost-effective solution? What solution will help build your business? How do you know if you're making a worthwhile investment? Swartwerk Media Design helps answer these questions for clients to develop an effective online strategy that fits their needs. Following a consistent process, we research your competitors, identify your short- and long-term goals, review the technologies you currently use, and conduct a situational analysis. After generating ideas, we offer recommendations about appropriate technologies to use and methods for translating your brand to the online world. To help you make a decision, we can present the results of our consultation in a creative brief for you and your business team to review. If you have other questions that need answers, Swartwerk Media Design will consult with you and study any marketing or technology issues critical to your business, from website redesigns, to email or content management systems, and search engine optimization. |
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Website Database Applications
For some businesses, a basic website is not sophisticated enough to meet their needs. In these cases, Swartwerk Media Design develops website database applications from the ground up, or if it better fits your strategy, we can help you select and customize a third party solution at the appropriate cost and level of complexity. We have created easy-to-use web database applications to help our clients manage valuable customer data, conduct marketing research, and strengthen relationships through customer loyalty programs. We have customized shopping carts for e-commerce to seamlessly fit within the look and feel of an existing website and have implemented communication solutions. Talk to us about your goals and we can explore whether a web database application might be the right solution to manage your business goals. |
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Custom PHP Development
PHP is a programming language used to create dynamic content on websites and in web based software applications. Swartwerk Media Design integrates hand coded PHP into projects as server side solutions that are cross-browser and cross-platform compatible. Different visitors who view a website on either PCs or Macs, via browsers such as Internet Explorer or Firefox will all see the same thing that functions in the same way. We take steps to ensure that visitors to your website will have a consistent user experience regardless of the tools they use to access it. Using PHP allows us to add functionality to your website through contact forms or built-in applications. |
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Website and Print Graphics Creation / Production
Graphics can distinguish your business and make it more memorable. They can improve a website or slow it down. Whether for the web or for print, Swartwerk Media Design develops appealing visual elements to include in your marketing materials. In addition to website graphics, we develop flyers, postcards, posters, and HTML emails to help our clients meet their communication goals. We recommend strategies for connecting your visual brand to all forms of communication so that you can project a seamless, consistent image. |
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Search Engine Optimization
When you improve your website's visibility on search engines, you can drive more qualified traffic to your website. Even if you have the best products and most appealing website design, it won't be a useful sales or marketing tool if no one can find your website through the major search engines. Over the past ten years, Swartwerk Media Design has developed a refined approach to working with search engines, which often change their protocols for ranking websites. We can help you develop keyword-rich content that increases your chances of better indexing, or we can analyze your existing website for opportunities to improve its ranking. Swartwerk Media Design has access to a suite of tools available to help you track your web statistics, learn which keywords visitors use to find your website, compare your rankings to your competitors', and review historical web rankings. By monitoring your website's position, we can track changes in search engine rankings so that your website can adapt to any industry changes. |
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Copy Writing / Editing
Relevant, targeted content is one of the most vital aspects of your website. Clear, easy-to-read copy is not only necessary to reach potential customers, it also affects how your website indexes and ranks on major search engines. Developing web-appropriate copy is more challenging than you might think. Let our copywriter/editor turn your ideas into compelling content that appeals to your target markets. If you already have content in other forms, Swartwerk Media Design can adapt and edit what you have already created for use on the web. |
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Website Administration
Keeping content fresh is key to bringing repeat customers to your website. Swartwerk Media Design generates ideas to draw people back to your website regularly, and can update your website on a schedule to make sure that it always has the most current information and images. Depending on your goals, these updates could take place as often as every week to once or twice a year. Other administration services offered at Swartwerk Media Design include email configuration and management, spam monitoring and control, database administration, and a range of website hosting plans to meet your needs and budget. |
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Product Photography
Photography is an essential part of every website. Not only does photography add visual interest and color, it can help personalize your business or sell your products. Swartwerk Media Design provides professional, yet cost-effective digital photography for use on websites or in other promotional materials. If you have a project that requires specialized photography, we partner with photographers who are experts in particular photographic styles. |
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Intelligent Online Strategies
Swartwerk Media Design provides website consulting and development services to businesses both large and small in the Chicago area and nationwide. We have built our reputation on creating sound solutions that help our clients meet their goals using the power of the Web. We bring simplicity, usability, and intelligent marketing strategies to every project that we take on. For information about how Swartwerk Media Design can help you make the most of your website, online business plans, or marketing strategies, please contact us. |
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